Think about what grabs your attention when walking down an aisle in a grocery store.
Is it the produce on the top shelf? Is it the brightly colored products? Is it strictly the items on your list? Is it the child knocking over a stack display? Don’t skimp when thinking about what will grab your audience.
People are directed by their own agenda, and can only be diverted by moving lights, changes in texture, emotionally charged words, exotic tones, or even obvious signs and symbols. This is called “attentional capture”—it’s true, look it up!
An easy way to add the extra element of capture to your messaging is by making it digital. Take a static graphic and make it move on a multi-display canvas. Reach your audience on a primal level by triggering a guided tour of lights that lead the eye from one focal point to the next.
Make a conventional story unconventionally digital—you may be surprised by the reward.
Apps can add interest and interactivity to a kiosk.