Wild swings in the market have you feeling a little sick lately? Don’t worry, you’re not alone. Today B2B marketers all face the same challenge - it’s uncertainty. Everybody is shopping but no one is ready to commit. But at some point a real person has to make a purchasing decision. Getting to that point has never been more difficult than it is today. But now is not the time to run and hide. Definitely not. Like the old saying goes, “you have to spend money to make money.”

Very few trade shows stay in one place for very long. Even the events that stay local often times will have a change in venue. While it may seem “business as usual,” no two trade shows are the same. This guide will showcase a few simple, but critical tips to be aware of the next time your event changes location.

It’s hard enough finding time to “get your fitness on” while trying to balance family, work and life. Now throw traveling into the mix and it can be very difficult to stay committed to any type of routine. Traveling from home for business or pleasure is one of the major reasons why people fall off the fitness trail–and stay off.

Smartphones have opened numerous doors for increased productivity on the go. As apps are increasingly developed, with little end in sight, there are seemingly more possibilities to shuttle that productivity to the trade show industry – as an exhibitor or attendee. Our eGuide will show you a few that you may want to consider before your next big event.

We’ve all been there before. It’s your last day in the office before the trip and it seems as if you’re still pulling together those last minute requests. Perhaps you even find yourself on the plane second-guessing what you may or may not have forgotten. Don’t worry, you’re not alone.

Echelon’s newest client, Stereotaxis, a company that pioneered magnetic navigation for complex cardiac interventions wanted to develop an authentic and compelling story that would set the stage for its newest service -- Epoch Solution. The idea is that while Stereotaxis has long been known for its navigation systems and enterprise class CMS services, its guests would experience that the sum of all the parts are greater than any individual component.

Landauer, the global leader in radiation science and services contracted with Echelon Design this past fall to introduce the recent acquisition of Global Physic Solutions. Not ready to invest the time or money into a new booth design, Landauer choose to modify their existing 20x20 island booth. With an increased booth space of 30’ x 40’ and additional requirements such as a co-branded header, an enclosed conference room and additional workstations, Echelon was able to provide the modified exhibit economically using rental components.

Echelon Design recently partnered with Intersystems, an international exhibit design firm, to fabricate and manage the Beumer booth at Pack Expo this past October. Intersystems and Echelon worked very closely together, communicating every step of the way to ensure client expectations were met through to the smallest detail. Echelon was able to fabricate the booth structure based on the Intersystems design renderings by utilizing both rental and custom components.

Echelon began partnered with Entropic early last year on the design and fabrication of a 40’ x 50’ exhibit that could be leveraged across multiple configurations, the largest of which would be presented at CES this year. We created the a structure that communicated Entropic as a leader in fabless semiconductor design for home networking enabled solutions. The exhibit creates an open environment with components that provide modern, high-tech look and are lightweight and highly modular.

Earlier this year, Echelon Design sponsored a report that was tabulated by Exhibitor Media Group which outlined the current trends of social media in trade show and event marketing. In June, we released a white paper that highlighted a number of industry expert opinions on these ideas. Today, we’re releasing our first infographic, which is an interesting blend of these findings.

This guide is designed for anyone who is new to social media or looking to apply social media to their trade show or event marketing strategy. It provides an quick and interesting look at some of the most widely used tools and their application and effectiveness in today’s event world. Please enjoy and share your comments with us!