Stereotaxis, Inc. Custom Exhibit Echelon’s newest client, Stereotaxis, a company that pioneered magnetic navigation for complex cardiac interventions wanted to develop an authentic and compelling story that would set the stage for its newest service -- Epoch Solution. The idea is that while Stereotaxis has long been known for its navigation systems and enterprise class CMS services, its guests would experience that the sum of all the parts are greater than any individual component.
The client had a clear vision of how the story would be told in order to get the most effect. Our job was to ensure that the environment facilitated the desired experience.
Here’s how it was done:
We developed several lab environment with visual design elements with integrated technologies.
Networking all “labs” in order to demonstrate how Stereotaxis’ systems speak to one another in real-time, including external connections to alliance partner exhibits.
Reinforced key messages and brand propositions through an array of static and digital signage.
