Wild swings in the market have you feeling a little sick lately? Don’t worry, you’re not alone. Today B2B marketers all face the same challenge - it’s uncertainty. Everybody is shopping but no one is ready to commit. But at some point a real person has to make a purchasing decision. Getting to that point has never been more difficult than it is today. But now is not the time to run and hide. Definitely not. Like the old saying goes, “you have to spend money to make money.”
Very few trade shows stay in one place for very long. Even the events that stay local often times will have a change in venue. While it may seem “business as usual,” no two trade shows are the same. This guide will showcase a few simple, but critical tips to be aware of the next time your event changes location.
It’s hard enough finding time to “get your fitness on” while trying to balance family, work and life. Now throw traveling into the mix and it can be very difficult to stay committed to any type of routine. Traveling from home for business or pleasure is one of the major reasons why people fall off the fitness trail–and stay off.
Smartphones have opened numerous doors for increased productivity on the go. As apps are increasingly developed, with little end in sight, there are seemingly more possibilities to shuttle that productivity to the trade show industry – as an exhibitor or attendee. Our eGuide will show you a few that you may want to consider before your next big event.
We’ve all been there before. It’s your last day in the office before the trip and it seems as if you’re still pulling together those last minute requests. Perhaps you even find yourself on the plane second-guessing what you may or may not have forgotten. Don’t worry, you’re not alone.
![Social Media in the New Event World [infographic]](/images/site/whats-new/white-papers/tradeshowsocialmedia.jpg)
Earlier this year, Echelon Design sponsored a report that was tabulated by Exhibitor Media Group which outlined the current trends of social media in trade show and event marketing. In June, we released a white paper that highlighted a number of industry expert opinions on these ideas. Today, we’re releasing our first infographic, which is an interesting blend of these findings.
Events are entering a new era, and social media is becoming an increasingly important and visible element in the transformation of events. As events evolve away from fixed, didactic experiences to more collaborative, fluid, and participatory experiences, social media has become increasingly integral to the event experience.
As this white paper demonstrates, particularly through key case studies, evidence is mounting that social media is having a significant impact on a whole range of event functions. In fact, social media has become central to the success of a growing number of events, and entire events have been developed around social media.
