12 For 12: Opening a Cask of Few Spirits Brand

Row of bourbon bottles at FEW Spirits
Row of bourbon bottles at FEW Spirits
Echelon today launched the new format of its 12 for 12 audio podcast, expanding the show’s reach with production of broadcast-quality video episodes.

Enhanced to look and feel like a travel documentary series, these 12-minute video podcasts will explore cool brands in Chicago and what makes them successful.

Today’s business environment is highly volatile. Attracting attention, driving traffic and generating the right buzz around your brand is a constantly moving target. We are endlessly tracking what works and what doesn’t.

Aiming for success is not about leveraging a huge budget or flashy campaigns. Success happens when you tell the right story to the right people at the right time. That is what we hope to show, in and around Chicago, by featuring companies who are doing this well.

FEW Spirits barrels

Episode 1: FEW SPIRITS

Evanston, Illinois is located just north of Chicago. It was home to The Woman’s Christian Temperance Union (WCTU) and a completely alcohol-free, or “dry” city, for nearly a century. In dire need of liquor laws that were penned the same year as the invention of the Band-Aid, FEW Spirits overturned century-old prohibition laws to become Evanston’s first distiller of grain spirits within the city limits.

FEW’s products are distilled from the very best grains. Aged to perfection, and bottled under their own roof, one can taste the focus on timeless distilling techniques. In this inaugural episode of the newly reformatted 12 for 12, Adam Voss talks with founder and master distiller, Paul Hletko. What makes FEW a brand that so MANY have flocked to in the last few years? How has it grown the brand and distribution to over 25 countries across the globe? Grab a glass of bourbon and a seat as Adam explores the unique flavor of FEW Spirits.

THIS EPISODE WAS SO AWESOME,

I WANT TO WEAR IT!

THIS EPISODE WAS SO AWESOME,

I WANT TO WEAR IT!

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