Pronation is part of the natural movement of the human body and refers to the way your foot rolls inward for impact distribution upon landing while walking and running. Understanding your pronation type can help you find a comfortable walking or running shoe.
In response, ASICS launched their new running shoe, the ASICS Metarun, in 2016. To support their launch, we created a 3d animation that showcased all the shoe specifications. The result was a great piece that was used at the product launch in Tokyo.