“Good Innovation.”, the Dentsu Group’s corporate philosophy, embodies a strong groupwide determination to create new value and to guide the process of reform both within the group and within society at large. Aspiring to serve its clients by providing solutions that meet the challenges presented by changes in society, the environment and consumer lifestyles, Dentsu provides a diverse range of services befitting a solution-building partner with the ability to address various client issues, including management, business activities and marketing plans, at both the corporate and organizational levels.
In 2015, through Imagemill.com, we created a Concept Reel for Dentsu, revealing their philosophy and services. The direction of the piece was to use minimal elements with great rhythm to help tell their story in a simplified way. We wrote the script and created the design and motion graphics of the piece, with of course the vision of Dentsu.