Marcus & Millichap: The Value of a Meeting Space

Marcus & Millichap Exhibit Meeting Space - RECon 2015
Marcus & Millichap Exhibit Meeting Space - RECon 2015

When designing a new 50’ x 100’ custom exhibit for Marcus & Millichap, Echelon Design was faced with a tricky balancing act.

How do you design a space that not only captures the strength and integrity of one of the leading commercial real estate investment brokerages while at the same time providing for enough private and open meeting space for over 50 plus brokers AND attendees?

Marcus & Millichap specializes in selling and arranging financing for large shopping centers, office buildings, apartment buildings, and hotel properties nationwide. Although functional, Marcus & Millichap’s legacy exhibit no longer serviced its brand. Without detracting from the current exhibit functionality, a new look was required.

Image of the hospitality area in the Marcus & Millichap exhibit

Exhibit Needs:

  1. Traffic Flow
  2. Private Meeting Rooms
  3. Open Seating for Attendees
  4. Touch Screen Kiosks for Property Information
  5. Refreshment Area
  6. Large Format Graphics and Branding

Echelon created a custom exhibit design solution that integrated modern architecture with large, bold graphic elements and railing treatments. The final design tastefully and adequately controlled the flow of people through the booth. Attendees queued for meetings were provided access to a semi-private lounge where they could enjoy refreshments while exploring interactive catalogs of Marcus & Millichap properties. Acoustic fabric ceilings reduced ambient sound and created a stronger sense of space. Finally, secluded rooms ran along a corridor in the booth interior for private meetings.

Our design leveraged a clean palette of white finishes to offset Marcus & Millichap’s bold logo and brand colors. Light-weight silicon edge graphics (SEG) fabric for the walls helped reduce the weight of the exhibit simplifying its installation and dismantle.

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